Brand Ignition

Every brand needs a voice

A brand messaging framework for B2B, SaaS, and Ecommerce brands that realize the importance of having a strong, authentic voice to attract more of their ideal customers - plus an internal roadmap to save time and ensure brand control and consistency.

What’s included:

A solid foundation for your brand’s positioning, personality, and messaging that you can adapt over time as your business evolves. 
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We’ll work together over 30 days, where I’ll create and help execute your new brand messaging strategy.
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You’ll walk away with a clear assessment of how to frame and approach all of your brand messaging and copy. This is delivered in a branded slide deck (or a Google doc if that’s your thing) that you can edit as needed.

‍Consulting

• 1 hour of discovery and consulting

‍Discovery and analysis

• Surveying and interviewing your customers
• Competitor and market analysis
• Online data mining
• Review of existing internal data (e.g. support logs, chat logs, NPS surveys)

‍External brand messages

• Conversion-optimized sales messages
• Tagline
• Unique value proposition
• Core offers
• Ideal customer(s)
• Features and benefits
• Brand promise
• Brand story
• Customer testimonials

Internal brand messages‍

• Positioning statement
• Your brand’s unique mechanism
• Company mission, vision, and values
• Voice, tone, and style guidelines
• “Sticky” messages and copy snippets you can use across your marketing

The sole goal of Brand Ignition is to get your copy and marketing messaging laser-focused so it becomes irresistible to your ideal audience. 
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It’s also designed to save your company time when you’re onboarding employees and contractors, or when you have multiple team members contributing to copy for your content and campaigns.
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$3,997