I’m a specialist SaaS and B2B copywriter on a mission to turn the buttoned-up and boring world of business sales copy into something that speaks to real people -- not demographics.
I’m all about copy that delivers personality, persuasion, and profit.
I enjoy working with companies that have a solid product (with a customer base to match), an understanding of the importance of copywriting for business growth, and are okay with me using a few too many smiley faces in my emails.
You’ll be pleased to know that:
I started and grew a niche clothing retail business from one pair of shoes into two stores, complete with lovely staff and a fearsome guard pug.
It was here, in 2005, that I got my taste for entrepreneurship and learned the ropes of sales, copywriting, ecommerce, digital marketing, social media, the power of niching and branding, event planning, voice of customer, and everything else that I needed to grow my business in a small, competitive market.
Eventually, I got tired of designing and selling dresses. I sold the business (and my purple 69 Dodge Superbee *sob*) and went exploring in 11 countries from Finland to Romania, Egypt, Tanzania, and down to Cambodia.
It was during this two-year travel spree that I set my sights on building a flexible business that could move around with me -- and so Mighty Fine Copy was born.
I’ve trained with some of the planet’s best copywriting minds, sloshed around in their brain juices, and applied what I’ve learned to help companies make more money and establish stronger positioning in their market.