About

Hi, I’m Rachael

I’m a specialist SaaS and B2B copywriter on a mission to turn the buttoned-up and boring world of business sales copy into something that speaks to real people -- not demographics.

I’m all about copy that delivers personality, persuasion, and profit.

I enjoy working with companies that have a solid product (with a customer base to match), an understanding of the importance of copywriting for business growth, and are okay with me using a few too many smiley faces in my emails.

You’ll be pleased to know that:

  • I come equipped with a degree in English
    Knowing all the grammar rules means I can BREAK them! Effective copywriting involves pushing the boundaries of what’s “proper”.
  • I’m a qualified paralegal with a background in corporate law
    Have you ever had to account for your workdays in 6-minute blocks? I have. After being in legal, project management is a cinch.
  • I’ve worked with a diverse range of companies from digital agencies, to enterprise tech giants, to small startups
    I’ve done a lot of research, for a lot of years, for a lot of stuff. And I’m lots of fun at parties. Remind me to tell you how to optimize the bacteria in your silage stacks to keep your cows healthy.
  • I’m addicted to Mexican food
    It’s not particularly relevant to copywriting. I just thought you should know.

Need more?

I started and grew a niche clothing retail business from one pair of shoes into two stores, complete with lovely staff and a fearsome guard pug.

It was here, in 2005, that I got my taste for entrepreneurship and learned the ropes of sales, copywriting, ecommerce, digital marketing, social media, the power of niching and branding, event planning, voice of customer, and everything else that I needed to grow my business in a small, competitive market.

Eventually, I got tired of designing and selling dresses. I sold the business (and my purple 69 Dodge Superbee *sob*) and went exploring in 11 countries from Finland to Romania, Egypt, Tanzania, and down to Cambodia.

It was during this two-year travel spree that I set my sights on building a flexible business that could move around with me -- and so Mighty Fine Copy was born.

Saas Copywriter

Since then…

I’ve trained with some of the planet’s best copywriting minds, sloshed around in their brain juices, and applied what I’ve learned to help companies make more money and establish stronger positioning in their market.

If you want to learn more, or just say hello, you can read about my process and services or email me at hello@mightyfinecopy.com