Copywriting Portfolio

This is a selection of content and copywriting projects I’ve worked on with some awesome SaaS and B2B companies.

Please contact me if you'd like to see writing samples!

SaaS lead generation funnels copywriter

Client projects

SaaS lead generation funnels copywriter

Uber Business

The B2B division of Uber offers auto dealerships and manufacturers a wide range of products to help them deliver exceptional customer experiences. I help with:

  • Long form content
  • Emails
COMING SOON >>
SaaS lead generation funnels copywriter

Stripe

Stripe powers online and in-person payment processing and financial solutions for every type of business. I help with:

  • Webinar promotion campaigns
  • Long form content
  • Marketing and SDR emails
  • Social media and ad copy
  • UX copy
COMING SOON >>
SaaS lead generation funnels copywriter

Amazon (Veeqo)

Veeqo is Amazon’s native shipping management software, helping ecommerce retailers of all sizes save on shipping costs, and manage inventory and warehousing in one place. I help with:

  • Blog content
COMING SOON >>
SaaS lead generation funnels copywriter

Unbounce

One of the world’s leading landing page platforms, Unbounce helps people create custom, high-converting landing pages — with no coding required, and additional AI powered intelligence. We partnered on an ebook teaching bootstrapped startups and scrappy marketers how to gather, analyze, and apply customer research to get high-converting landing pages.

  • Research
  • Expert outreach
  • Ebook content
COMING SOON >>
SaaS lead generation funnels copywriter

Moqups

Moqups is a web app that helps you create and collaborate in real-time on wireframes, mockups, and prototypes. Their customer base of 2 million users includes Sony, Microsoft, Amazon, and Oracle. We worked to develop variants of trial to paid sequences to boost conversion rates, with testing over 3 months.

  • Customer research
  • Conversion copywriting for email sequence
  • A/B testing
COMING SOON >>
SaaS lead generation funnels copywriter

Culture Amp

Culture Amp is a platform focused on people and culture, making it easy for companies to collect, understand, and act on employee feedback to build a better world of work. Their user base includes brand leaders like Airbnb, Slack, Bombas, Warby Parker, and Invision. We worked together on:

  • Copywriting for demand generation & cross-sell campaigns
  • Landing pages & emails
  • Ad copy for Facebook, Google, and LinkedIn
COMING SOON >>
SaaS lead generation funnels copywriter

Bynder

Bynder is a digital asset management platform that enables teams to collaborate in the cloud, get content to market faster and maximize the impact of their marketing assets. Their users include Puma, Canon, Spotify, and Five Guys. I worked together with them on developing content for several of their campaigns. Ask me about the monsters!

  • Copywriting for demand generation campaigns
  • Case studies
COMING SOON >>
SaaS lead generation funnels copywriter

Worksuite

Worksuite is a platform for companies of any size to find, onboard, manage, and pay their freelance contractors. Their customers include Netflix, L’Oreal, Nike, and Microsoft.

  • Conversion copywriting for Worksuite website
  • Blog content
  • Case studies & customer interviews
COMING SOON >>

Presentations

SaaS lead generation funnels copywriter

Microconf

MicroConf is the world’s largest community of bootstrapped B2B SaaS Founders. I was invited to present at the MicroConf Remote sessions, where I talked about when you should hire a copywriter if you’re an early stage SaaS company — and how to hire one that doesn’t suck!

COMING SOON >>
SaaS lead generation funnels copywriter

Zoho

Zoho is a suite of online productivity tools and SaaS applications used by over 50 million people worldwide. I was invited to present a webinar on how to carry out customer research, organize it, and apply it to get higher converting copy on your website.

  • CRO Masterminds webinar presentation
COMING SOON >>
SaaS lead generation funnels copywriter

Wynter

Wynter is a platform founded by Peep Laja of Conversion XL that allows you to run user testing sessions to find and fix usability issues on your website. I was invited to present a webinar as part of their Wynter Games series - focused on the exact questions to ask your customers to create high-performing copy.

  • Wynter Games #3 webinar presentation
WYNTER IS COMING >>

Education

SaaS lead generation funnels copywriter
  • Bachelor of Arts - English & Anthropology - Auckland University
  • New Zealand Diploma in Legal Executive Studies - Auckland University of Technology
  • CopyHackers conversion copywriting training with Joanna Wiebe
COMING SOON >>

In My Spare Time...

SaaS lead generation funnels copywriter

Mightyfreelancer.com

I’m building the MightyFreelancer.com website - a growing library of resources to help freelance writers improve their business skills and project management systems.

COMING SOON >>
SaaS lead generation funnels copywriter

Mighty Freelancer Community

I also run the Mighty Freelancer Community for B2B writers, and offer 1:1 mentoring for newer freelancers who want to create a thriving, sustainable business.

COMING SOON >>
SaaS lead generation funnels copywriter

Work with me on your next copywriting project

GET IN TOUCH >>