Copywriting
Portfolio

This is a selection of recent copywriting projects I’ve completed for some amazing SaaS and B2B companies.

SaaS lead generation funnels copywriter
SaaS lead generation funnels copywriter

Unbounce

One of the world’s leading landing page platforms, Unbounce helps people create custom, high-converting landing pages — with no coding required, and additional AI powered intelligence. We partnered on an ebook teaching bootstrapped startups and scrappy marketers how to gather, analyze, and apply customer research to get high-converting landing pages

  • Research
  • Expert outreach
  • Ebook content
COMING SOON >>
SaaS lead generation funnels copywriter

Moqups

Moqups is a web app that helps you create and collaborate in real-time on wireframes, mockups, and prototypes. Their customer base of 2 million users includes Sony, Microsoft, Amazon, and Oracle. We worked to develop variants of trial to paid sequences to boost conversion rates, with testing over 3 months.

  • Customer research
  • Conversion copywriting for email sequence
  • A/B testing
COMING SOON >>
SaaS lead generation funnels copywriter

Culture Amp

Culture Amp is a platform focused on people and culture, making it easy for companies to collect, understand, and act on employee feedback to build a better world of work. Their user base includes brand leaders like Airbnb, Slack, Bombas, Warby Parker, and Invision. We work together on quarterly brand campaigns.

  • Copywriting for demand generation & cross-sell campaigns
  • Landing pages & emails
  • Ad copy for Facebook, Google, and LinkedIn
COMING SOON >>
SaaS lead generation funnels copywriter

Bynder

Bynder is a digital asset management platform that enables teams to collaborate in the cloud, get content to market faster and maximize the impact of their marketing assets. Their users include Puma, Canon, Spotify, and Five Guys. I worked together with them on developing content for several of their campaigns. Ask me about the monsters!

  • Copywriting for demand generation campaigns
  • Case studies
COMING SOON >>
SaaS lead generation funnels copywriter

Viddyoze

Viddyoze is the web’s fastest 3D animation software that lets you create professional animated videos in minutes - even if you have zero experience. With an existing customer base including Coca-Cola, Tesla, Sony, Vodafone, and DHL, we worked together to create more polished, professional website copy to attract more enterprise customers, while still keeping their upbeat, fun brand voice intact.

  • Conversion-focused copywriting for new website ( coming soon )
COMING SOON >>
SaaS lead generation funnels copywriter

Biteable

Biteable lets anyone make standout videos in a snap with their online video maker and hundreds of amazing animated templates. Their app is used by a ton of global brands including Disney, Amazon, Salesforce, and Samsung. We worked together creating a range of articles, ebook content, and video scripts.

  • Explainer video scripts
  • Ebook content
COMING SOON >>
SaaS lead generation funnels copywriter

GiraffePad

GiraffePad is a platform that allows learning and development professionals to manage their training events and coaching sessions while increasing attendee engagement. I worked with them and my design partner to develop the messaging, branding, and design of their new Webflow website and lead generation assets.

  • Customer research
  • Conversion copywriting for website, trial to paid email sequence, lead magnet ebook, lead magnet email sequence, landing pages, social media bundle
  • Design, development, and implementation of brand strategy, website, lead generation assets, and email automations in partnership with www.roikit.io
COMING SOON >>
SaaS lead generation funnels copywriter

Shortlist/Worksuite

Shortlist is a centralized platform that makes it easy for companies of any size to find, onboard, manage, and pay their freelance contractors. Customers include Skyscanner, L’Oreal, Nike, and Microsoft. We worked together on developing the original Shortlist website in 2018, and again in 2021 on their rebrand to the more comprehensive Worksuite platform.

  • Customer research
  • Conversion copywriting for original Shortlist.co website
  • Conversion copywriting for new site
  • Case studies
COMING SOON >>
SaaS lead generation funnels copywriter

DropMock

DropMock is a high-end cloud-based image and video design suite for brands to create mockups to promote their products and services. We worked together to create conversion-focused launch copy for their sales page and upsells, together with affiliate copy.

  • Direct response copywriting for launch funnel
  • Sales page, OTOs, VSLs, affiliate email swipes
  • Explainer video scripts
COMING SOON >>
SaaS lead generation funnels copywriter

Zoho

Zoho is a suite of online productivity tools and SaaS applications used by over 50 million people worldwide. I was invited to present a webinar on how to carry out customer research, organize it, and apply it to get higher converting copy on your website.

  • CRO Masterminds webinar presentation
COMING SOON >>
SaaS lead generation funnels copywriter

Wynter

Wynter is a platform founded by Peep Laja of Conversion XL that allows you to run user testing sessions to find and fix usability issues on your website. I was invited to present a webinar as part of their Wynter Games series - focused on the exact questions to ask your customers to create high-performing copy.

  • Wynter Games #3 webinar presentation
WYNTER IS COMING >>
SaaS lead generation funnels copywriter

Want to work with me on your copywriting project?

BOOK A QUICK CALL HERE >>