WELLNESS COPYWRITER

Where tech
meets personal
transformation

Copywriter & consultant for tech brands in wellness, health & fitness‍

WELLNESS COPYWRITER

Where tech
meets personal
transformation

Copywriter & consultant for tech brands in wellness, health & fitness‍

Your customers are looking for a product that can change their life.‍

Is your message strong enough to move them?

Your customers are looking for a product that can change their life.‍

Is your message strong enough to move them?

Book a 15-minute consult
Book a 15-minute consult

In wellness and fitness, trust is everything — and it starts with the words on your website

Whether you’re a well-being app, a femtech platform, or a cutting-edge fitness tech startup, you need copy that does more than just sound good.

In wellness and fitness, trust is everything — and it starts with the words on your website

Whether you’re a well-being app, a femtech platform, or a cutting-edge fitness tech startup, you need copy that does more than just sound good.

You need messaging that:

Builds trust in your platform, especially around health data and outcomes
Highlights your unique differentiators in a crowded wellness and fitness market
Simplifies complex tech so it feels approachable and user-friendly
Aligns your messaging with what truly motivates health-conscious users: not just features, but desires and ambitions
Builds trust in your platform, especially around health data and outcomes
Highlights your unique differentiators in a crowded wellness and fitness market
Simplifies complex tech so it feels approachable and user-friendly
Aligns your messaging with what truly motivates health-conscious users: not just features, but desires and ambitions

Who I work with

As a copywriter with 9 years’ experience writing high-converting copy for SaaS and tech brands, I specialize in helping wellness and fitness innovators capture hearts, grow loyal communities, and drive meaningful action that can make radical, positive changes for people around the world.

My clients appreciate that I understand both the tech stack and the human stack, and the real emotions that drive decisions about health, performance, and well-being.
‍

  • Fitness platforms & apps
    - digital coaching, workouts, wearables, yoga, calisthenics
  • Corporate wellness platforms
    - employee health dashboards, team fitness challenges, stress management tools
  • Femtech apps
    - cycle tracking, fertility apps, menopause support, reproductive health
  • Nutrition & meal planning tech
    ‍    - personalized meal apps, macro tracking, supplement recommendation apps
  • Wellness SaaS companies
    - habit tracking, nutrition, mental wellness
  • Health data startups
    - biometrics, preventative health
  • Mindfulness & meditation apps
    - stress reduction, sleep improvement, mental resilience tools
  • Longevity & biohacking startups
    - personalized biomarkers, lifespan tracking, optimization dashboards

Who I work with

As a copywriter with 9 years’ experience writing high-converting copy for SaaS and tech brands, I specialize in helping wellness and fitness innovators capture hearts, grow loyal communities, and drive meaningful action that can make radical, positive changes for people around the world.

My clients appreciate that I understand both the tech stack and the human stack, and the real emotions that drive decisions about health, performance, and well-being.
‍

  • Fitness platforms & apps
    - digital coaching, workouts, wearables, yoga, calisthenics
  • Corporate wellness platforms
    - employee health dashboards, team fitness challenges, stress management tools
  • Femtech apps
    - cycle tracking, fertility apps, menopause support, reproductive health
  • Nutrition & meal planning tech
    ‍    - personalized meal apps, macro tracking, supplement recommendation apps
  • Wellness SaaS companies
    - habit tracking, nutrition, mental wellness
  • Health data startups
    - biometrics, preventative health
  • Mindfulness & meditation apps
    - stress reduction, sleep improvement, mental resilience tools
  • Longevity & biohacking startups
    - personalized biomarkers, lifespan tracking, optimization dashboards


How I can help

Conversion-focused website copy

From your home page to feature pages, I clarify your messaging so prospects immediately see the value of your product.

Sales funnels
& email sequences

Nurture your leads with content that educates, reassures, and drives action.
‍

Content that builds authority and trust

Articles and case studies positioning your brand as a credible, innovative voice in the world of wellness.

Brand messaging & positioning

Articulate your competitive advantage, simplify your tech story, and show how you improve lives.

Landing page in a day

The perfect fast-turnaround solution if your offer is well-defined, you have a page on your to-do list that you need to roll out asap, you’re launching a new product, or you need a page to test a new campaign.
‍

Why wellness and fitness brands choose to work with me
‍

  • 9 years in SaaS & tech copywriting.
    ‍    I speak onboarding, churn, CAC, LTV, and MQLs, and I know how to translate them into user-first language.
    ‍
  • A deep understanding of the possibilities for human transformation.
    ‍    Wellness is personal. Fitness is aspirational. Your users need copy that respects their deeply individual journeys. I’m a qualified 200-hour YTT yoga teacher and beginner calisthenics enthusiast. My current personal goal is to achieve a flawless press handstand!
    ‍
  • Data-driven and story-driven.
    ‍    I combine proven conversion copywriting frameworks and tactics with messaging that sticks.
    ‍
  • I’m easy to work with.
    ‍    I have all the processes in place to make working together a breeze. I communicate progress at every step, so you know exactly what’s going on and what’s next. All copy is delivered to the highest standard, and ready to publish — so you’ll rarely need any major edits.


A few recent wins
‍

  • Helped a SaaS boost trial signups by 42% with a reworked landing page
  • Delivered 97x ROI for an enterprise SaaS
  • 43% open rates for an enterprise SaaS lead gen campaign


A few recent wins
‍

  • Helped a SaaS boost trial signups by 42% with a reworked landing page
  • Delivered 97x ROI for an enterprise SaaS
  • 43% open rates for an enterprise SaaS lead gen campaign

Make your brand the avocado toast of wellness tech: irresistible!


Book a no-strings call to chat about how we can work together to grow your brand, increase adoption, and turn your users into enthusiastic brand advocates.

Or drop me a message on LinkedIn, I’d love to hear what you’re building!
‍
‍

Book a 15-minute consult

Book a 15-minute call to talk through what's happening in your business, your conversion goals, and specific solutions that can help.

Book a 15-minute intro call

Make your brand the avocado toast of wellness tech: irresistible!


Book a no-strings call to chat about how we can work together to grow your brand, increase adoption, and turn your users into enthusiastic brand advocates.
‍

Or drop me a message on LinkedIn, I’d love to hear what you’re building!
‍

Book a 15-minute call to talk through what's happening in your business, your conversion goals, and specific solutions that can help.

Book a 15-minute consult