How I Use Customer Research To Ensure The Best ROI On Every Project

Saas Copywriter

As a professional copywriter, my livelihood literally depends on getting tangible results for the B2B and SaaS companies I work with.

Results like:

  • 58% open rates on a newsletter
  • 9.8% click through rates on a cross-sell email
  • 6% lift on a “get demo” page targeting mid to enterprise-level customers

Plus, I really love it when I get happy feedback in my inbox! 

So, how do I ensure I get the best results possible on projects? 

I’m going to walk you through the proven process I use to attract better traffic, engage more customers, and get those coveted conversions happening.

What companies think we do as copywriters:

So many businesses think that copywriters somehow “magic” words out of thin air to put on their landing pages, improve their websites, and boost their email and ad performance. 

They wonder why copy projects can take a long time (and why they’re so darned expensive!). But they also wonder how we’re able to engineer copy that gets results far beyond those of their in-house DIY copywriting attempts.

As copywriters, your business is as important to us as it is to you. You shouldn’t be paying us to guess what should go on your pages. Because that guesswork? It’ll be even more expensive for your business in the long run.

So, I hate to break it to you - but a good copywriter doesn’t use a crystal ball, a magic wand, or guesswork, at any time. 


The real secret behind copywriting that works….isn’t quite so glamorous. 

What we really do:

About 90% of what I do when I work with you on a project is research. The remainder is writing, wireframing, editing, drinking too much coffee...and maybe a bit of crying when we’re still trying to find the right words at 1am.

My process for research and analysis involves me speaking to and observing your existing , past, and “almost” customers through things like: 

  • Heat mapping
  • User recordings
  • Surveys
  • Online data mining
  • Customer interviews

I might also talk with people on your internal team such as:

  • Founders
  • Sales
  • Marketing
  • Customer support
  • Product management

And your competitors? I like to know what they’re up to as well. This helps us find out what they suck at, and what you’re really good at - which helps us get really clear on your advantage in the market.

All of this qualitative and quantitative data collection takes a lot of time. Not to mention analyzing everything so I can pull out the juicy, memorable, powerful messages which will become the driving force behind your new copy.

You might think all this stuff is really boring, but this is my absolute favourite part of the job - AND it’s the part that ensures you get the best possible ROI on your copywriting for every project.

Learn more?

If you want to know more about how I can help your business improve its website, landing pages, and emails with conversion copywriting - drop me a message here.

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