For SaaS companies who need one document that says exactly who they are, what they believe, and how to talk about it everywhere, instead of every team member guessing what “on brand” means. You get a playbook to guide your positioning, your differentiators, the core messages your team should be repeating in every channel, and a brand voice guide with real side-by-side examples of what to say and what to avoid.
• Purpose, mission, and positioning statements
• Key differentiators that set you apart from competitors
• Core messaging pillars with supporting copy snippets
• A brand voice guide with on-brand and off-brand messaging comparisons
• A one-page messaging matrix your whole team can reference
$3,700 · 3 weeks
Book a call →For marketing and customer success teams making sizzle reels, onboarding, or feature videos, whether you're filming with a production team or using an AI tool. I write these the way I'd want them written if I were the one filming. Scripts are accurate to your source material and business goals. You'll get a script that your video team or AI video platform can run with.
• Script with narration and creative direction for visuals
• Built from a detailed discovery process with your team
• Two rounds of revisions
• Plain text, ready to hand off to production or drop straight into an AI video tool
$1,200 per script (2–4 minutes) · $3,500/month for four · 5 business days per script
Book a call →For SaaS companies who know customer stories sell, but never have time to write them. If you've got happy customers, I'll turn their experience working with you into proof your sales team can point to. I run the customer interview, write the draft, manage the revision process, and hand you a customer-approved case study that’s ready to publish.
• A turnkey case study, from scheduling through final delivery
• Customer interviews using a proven process that digs into real answers, not vague compliments
• One round of revisions
• Pull quotes and a short version for decks or social
$1,200 per case study · $2,000/month for two · 2 weeks per case study
Book a call →For SaaS companies who need a newsletter that actually goes out every month. I handle the topics, the writing, and the format, so it shows up on time and makes it look like you've got everything figured out, even on the weeks you don't. All you have to do is approve it.
• Monthly planning call, so you're never scrambling for a topic
• Comms via Slack
• A draft in a consistent Google Doc format, ready to publish
• Two rounds of revisions
• Can be formatted for LinkedIn posts if you need
$2,200/month for 4 weekly issues · first issue out within 7 days of kickoff
Book a call →Want a consistent executive presence on LinkedIn, without lifting a finger? You know you should be posting. You also know you're not going to sit down and write it yourself. I'll pull what you'd actually write if you had the time, and hand you back posts that sound like you, not like a bot churned them out.
• One interview call a month
• Comms via Slack
• Four LinkedIn posts, or one longer piece if that's more your style
• Two rounds of revisions
$1,800/month · 7 business days
Book a call →For early-stage SaaS founders who suspect something on their site isn't working, but can't tell exactly what. You don't need a full rebrand. You need someone who understands conversion copy to look at what you've got and tell you exactly what's not working, why, and what to say instead.
• A review of up to 3 pages on your live site (or staging)
• A recorded video walkthrough explaining what's working, what isn't, and why
• A written summary with specific, prioritized fixes, not generic feedback
• Rewritten copy for your highest-impact element, usually your headline or hero section
• A 30-minute follow-up call
$900 · 5 business days
Book a call →For SaaS and digital service providers who need a high-converting page published fast. Whether you're starting from scratch or you've already got a page that isn't pulling its weight, you'll walk away with a wireframed, ready-to-build page, written and backed by real research.
• Your landing page, home page, services page, or short-form sales page, written from scratch or audited and rewritten for conversion
• A basic look at your competitors and how your customers actually talk about the problem you solve
• Wireframed copy, ready to hand to a designer or drop straight into your page builder
• A short video walking you through how the copy was informed
• One round of revisions for tone, voice, and accuracy (anything outside that scope gets billed separately)
$997 · 1 business day
Book a call →You know your site copy needs work, but you don't want a six-week project, or a six-figure agency retainer, to fix it. This is my most popular copywriting service, ideal for startups who need their core site pages written fast.
• Discovery call with your team
• Project comms in Slack
• Copy for 3 website pages, delivered in Google Doc wireframes to show how the copy should look in context when a visitor lands on your site
• Two rounds of revisions.
$3,500 · 2 weeks
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